Banking & Finance

We bring deep industry experience in Data Analytics and AI for our Banking & Fintech customers

Application of AI and Analytics have helped banking industry to optimize, streamline its processes and operations, thereby improving operational efficiency and competitiveness.

Analytics has enabled banks to predict emerging trends that affect their businesses. There is an increase in sophistication of products  and services in banking. In spite of these increasing complexity, analytics helps banks in effective decision-making from data insights.

AI has enabled banks to use AI-driven chatbots and virtual assistants providing customer service 24/7. Customer life cycle prediction, personalised marketing, recommendation engines customer segmentation, fraud detection and compliance to regulatory norms are other applications. Advanced analytics   can help banks in bringing out small improvements in almost any of its activities, eventually boosting the bottom line. It helps in Anticipating new customer needs and adapt to unforeseen risks. it has also enabled them in acquisition and retaining of clients even in a strenuous business environment.

  • Banking and Financial Services have thrived from analytics and AI, as it has become easier to store, extract viable information rapidly and easily from extensive vast datasets and convert them into actionable insights.
  • BFSI is propelled by vast volumes of data generated on daily basis from transactions from ATM, cash transfers, internet banking, mobile banking, online shopping, pos- purchases and others.
  • Data Analytics and AI has helped BFSI in marketing, Collections, reducing credit risk, process automation and reporting etc.
  • We, at Proclink, help our clients across the customer lifecycle starting from customer acquisition to customer retention
  • We provide a wide range of analytics services to banking and finance sector which includes business analytics, customer analytics, marketing analytics, risk analytics, operations and planning services using cutting edge technologies, data analytics and AI.
  • We cater to clients from various verticals such as BFSI, Fintech and Retail among others.
  • We also specialize in setting up KPI tracking and dashboard reporting using various advanced reporting tools like Looker, PowerBI, Tableau, etc.